e-Commerce meets Fashion in the "Ticino Fashion Valley" 2016
Publié par Alessandro Marrarosa le
The main category of goods bought online by Swiss shoppers in 2015 is "clothing and fashion items": 52% of Swiss online shoppers made at least one fashion e-commerce purchase during the last year, spending on average 535 CHF, according to the Observatory NetComm Suisse.
This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to the Swiss e-Commerce Consumer Behaviour research) is: 46% in Italy, 66% in France, 67% in Spain, 78% in Germany, 79% in UK.
Understanding how to market and sell fashion products online is crucial in a multichannel driven environment and during this conference we'll outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.
L'Atelier des Amis offer on 18 april in Lugano Gifts for speakers.
Lets visit: www.netcommsuisse.ch